Once the popular ‘zoom’ meme had peaked on twitter, we felt it was the opportune time to get in on the conversation. Having some fun, we wanted to capitalize on everyone’s collective feelings regarding the start of 2017. So, by tweeting a stack of our pancakes with the instructions ‘zoom in on the syrup’ we invited our followers to take a journey that would give them temporary solace from their ‘existential dread’.

Amassing 122K retweets, 172K likes and over 30M impressions, social conversation about Denny’s skyrocketed 543%. And within 24 hours it had become the most successful brand tweet. OF. ALL. TIME!