TAKING A BITE OUT OF APPLE'S KEYNOTE
It happened again… Apple held another keynote in an attempt to convince us all that we can’t live without their newest, shiniest, walkie-talkie tool. The presentation was long, the stage was black, and when all was said and done, the premier international tech company unveiled an array of products and updates that got everyone excited.
But not us. At Denny’s, we felt like the ball was dropped. So, naturally, we took the opportunity to let Apple know.
We reminded them that anything can be waterproof if you don’t mind it getting wet. And also served up some pro bono ideas on what could properly replace the now-absent headphone jack.
Diner food fans ate both posts up. The tweets generated 13.4 million earned media impressions and 18 different media placements, including mentions/features on Forbes, msn, The Huffington Post, People, Complex, BuzzFeed, and Digiday. Even Carson Daly from The Today Show appreciated our stomach-focused solution for the headphone jack debacle.
All in all… It was another successful Apple keynote… for Denny’s.
FLIPPING THE TAYLOR/KANYE BEEF
Recently, when Taylor Swift and Kanye West started feuding about how he referred to her as a B**** in his song ‘Famous,' Denny’s saw the perfect opportunity to hop in the conversation…
And make it about Denny’s.
Following in the footsteps of Miss Swift, we called attention to the slanderous claims being made against our restaurant that we are not a 24/7 establishment, and released a statement about how we really feel. We took Taylor Swifts’ eloquent, emotion-filled words, and poured our hearts out in similar fashion.
In addition to the numerous media mentions including Perez Hilton, Refinery 29, US Campaign and PR Week, the internet heard our plea and decided to take action. By eating at Denny’s. And tweeting back at us with messages of love, support, and most-importantly, how we deserve to win awards. And based off the old adage, “the internet is always right,” we tend to agree.
DENNY'S IS FLUENT IN MEME
Real time responses aren't always about having a 'war room' at the ready to respond during a cultural event. It can also just be making sure you are plugged in to popular culture and joining the conversation when it's at peak saturation.