People expect to see commercials on their television—but on their personal, curated social media feeds, it feels intrusive, so we decided to use Twitter just like our audience. We don’t worry too much about formality, we don’t overuse hashtags like an out of touch Aunt, and we eschew the idea that brand tweets have to use proper punctuation, grammar, or even spelling. We realize that sometimes just joking around with your audience yields a much better brand affinity than trying to get people to retweet a discount code.
But it’s one thing to mimic the platform and another to genuinely join it and be respected for it.
We asked ourselves, “what components of Twitter are really, truly…us?” Well, Twitter goes non-stop around the clock, just as we’re open 24 hours a day, so we want to keep that irreverent social commentary the platform is known for going, like late night conversations in our diner. We react to real events that users care about with our own take, in real time. We have an opinion, we aren’t just piggybacking trends.
And we have a fresh voice to boot. If you’ve ever been eating in a diner after midnight, you know things get a little punchy and out-there. Twitter is perfect for that. So our tone and style of comedy lean in a weird, playful, sometimes bonkers direction.
It’s easy to tell how well it's been working. Just look at the countless brands trying to do the same thing, and yet, they seem to still have not cracked that egg.
Denny’s knows a thing or two about cracking eggs.
soup— Denny's (@DennysDiner) November 2, 2017
pan pals are like pen pals except they mail each other the same pancake back and forth it’s pretty unsettling actually— Denny's (@DennysDiner) October 10, 2017
i am a:— Denny's (@DennysDiner) August 22, 2017
🔘 meme destruction
technically coffee is a "side of beans"— Denny's (@DennysDiner) August 15, 2017
a denny’s haiku— Denny's (@DennysDiner) July 22, 2017
like neglected bread
forgotten in the toaster
the heart can be burnt
best spice combo:— Denny's (@DennysDiner) July 13, 2017
you, trapped by tradition: breakfast is in the morning— Denny's (@DennysDiner) June 22, 2017
us, free from construct of time: morning is 24/7
👩🏻: i love pancakes— Denny's (@DennysDiner) May 18, 2017
👨🏻: then why don't you marry them haha
(the next day)
👴🏻: dearly beloved, we are gathered here today...
to whoever’s blasting “gasolina” and eating waffles in our parking lot…hi, sup, wyd— Denny's (@DennysDiner) April 28, 2017
at this point in your life which do you want more:— Denny's (@DennysDiner) March 28, 2017
have you ever laughed so hard that milk came out of your nose but you weren’t even drinking milk?— Denny's (@DennysDiner) February 16, 2017
you cannot beat a claw machine with greed in your heart— Denny's (@DennysDiner) November 25, 2017
if there are breadsticks does that mean there are bread trees? bread forests?— Denny's (@DennysDiner) October 4, 2017
tired of country fried steak? try— Denny's (@DennysDiner) August 18, 2017
-top 40 fried steak
-adult contemporary fried steak
-noise punk fried steak
-vaporwave fried steak
every thought you’ve ever had has been about a potato or not about a potato— Denny's (@DennysDiner) July 16, 2017
⠀ ⠀ ⠀ 🤠— Denny's (@DennysDiner) July 11, 2017
🌐 🥞 🌐
👇🏽 🌐🌐 👇🏽
howdy. i'm the int'l pancake sheriff & i have no jurisdiction here
👩🏻: more eggs?— Denny's (@DennysDiner) May 13, 2017
👱🏻♀️: well, i am eating for 2
👩🏻: ur expecting?!
👱🏻♀️: no, sorry, an alien parasite is using my body as a host
a pancake will never cheat on you— Denny's (@DennysDiner) April 25, 2017
our name is donny’s april fools— Denny's (@DennysDiner) April 1, 2017
👱♀️: your freckles are soooooo cute— Denny's (@DennysDiner) March 24, 2017
🍔: uh thanks they're actually sesame seeds
chicken strips.— Denny's (@DennysDiner) January 18, 2017
rt if you agree
a denny's haiku— Denny's (@DennysDiner) February 1, 2017
when the heart races
it could mean you are in love.
or too much coffee.
it’s okay to cry over spilled milk holding in your emotions only creates more pain— Denny's (@DennysDiner) November 12, 2017
imagine if eggs screamed every time you cracked them open— Denny's (@DennysDiner) October 26, 2017
ever feel like a banana string? you’re not the peel. but you’re not the banana. so what the heck are you?— Denny's (@DennysDiner) August 17, 2017
ever look at burnt toast and think it has a brighter future than you?— Denny's (@DennysDiner) July 14, 2017
more satisfying:— Denny's (@DennysDiner) June 27, 2017
foods biggest fears:— Denny's (@DennysDiner) June 11, 2017
🥑: being eaten
🥓: being eaten
🍌: being eaten
🍳: being eaten
🧀: being eaten
🥞: public speaking
🍔: being eaten
do you ever yearn for the soft touch of a pancake— Denny's (@DennysDiner) May 12, 2017
did your dad ever tell you to stop being so soft but you're a pancake and you literally don't know any other way to be?— Denny's (@DennysDiner) April 14, 2017
pull us close and whisper sweet nothings and by “whisper sweet nothings” we mean just pour a whole sugar packet into our restaurant ear— Denny's (@DennysDiner) April 5, 2017
ttyl, ttsmiavos (talk to you later, time to submerge myself in a vat of syrup)— Denny's (@DennysDiner) March 3, 2017
if you’ve had a stressful week give yourself a break and scream into a stack of pancakes— Denny's (@DennysDiner) January 27, 2017