People expect to see commercials on their television—but on their personal, curated social media feeds, it feels intrusive, so we decided to use Twitter just like our audience. We don’t worry too much about formality, we don’t overuse hashtags like an out of touch Aunt, and we eschew the idea that brand tweets have to use proper punctuation, grammar, or even spelling. We realize that sometimes just joking around with your audience yields a much better brand affinity than trying to get people to retweet a discount code.
But it’s one thing to mimic the platform and another to genuinely join it and be respected for it.
We asked ourselves, “what components of Twitter are really, truly…us?” Well, Twitter goes non-stop around the clock, just as we’re open 24 hours a day, so we want to keep that irreverent social commentary the platform is known for going, like late night conversations in our diner. We react to real events that users care about with our own take, in real time. We have an opinion, we aren’t just piggybacking trends.
And we have a fresh voice to boot. If you’ve ever been eating in a diner after midnight, you know things get a little punchy and out-there. Twitter is perfect for that. So our tone and style of comedy lean in a weird, playful, sometimes bonkers direction.
It’s easy to tell how well it's been working. Just look at the countless brands trying to do the same thing, and yet, they seem to still have not cracked that egg.
Denny’s knows a thing or two about cracking eggs.
we’re open 24/7 so if your house is cursed with a wailing demon and you can’t get any sleep come eat pancakes with us— Denny's (@DennysDiner) October 21, 2016
there’s nothing worse than a dull knife. like just a super lame knife, always in bed by 9:30, never goes out, like a yawn became serrated.— Denny's (@DennysDiner) September 24, 2016
a denny’s haiku:— Denny's (@DennysDiner) August 19, 2016
the words ‘toast’ and 'kiss’
are much better with the word
'french’ preceding them
ah, the first day of fall! leaves begin to turn, the air crisps a little crisper, the echo of screaming eggs frying on the sidewalk fades…— Denny's (@DennysDiner) September 22, 2016
a denny's haiku:— Denny's (@DennysDiner) July 24, 2016
tears in the kitchen
rarely born out of sorrow
mostly from onions
the best things in life start with the letter P:— Denny's (@DennysDiner) August 6, 2016
be safe do not light fireworks near your food this weekend it's all fun and games until someone loses a pie— Denny's (@DennysDiner) July 1, 2016
a denny's haiku:— Denny's (@DennysDiner) May 11, 2016
love can be messy.
spaghetti can be messy.
but both are worth it.
🎃 : you want to go to denny’s?— Denny's (@DennysDiner) October 29, 2016
👱🏻 : yeah do you wanna get lit first?
🎃 : you know me
parents, raise your eggs right, lest they grow up to be jerk chicken— Denny's (@DennysDiner) October 2, 2016
it's tuesday night and everyone knows what that means....— Denny's (@DennysDiner) May 31, 2016
your fortune on a lil scrap of paper stuffed inside a cookie is cool but consider a full six-volume biography of your life baked into a pie— Denny's (@DennysDiner) August 31, 2016
if you're at a wedding this weekend switch it up throw potatoes instead of rice— Denny's (@DennysDiner) August 27, 2016
👵🏻🔮: i see something very dark in your future...— Denny's (@DennysDiner) August 18, 2016
👱🏻: omg no what?
👵🏻🔮: burnt toast
👵🏻🔮: oh and your death
what if you cut open a watermelon and it was just filled with spaghetti and marinara sauce? what if indeed…— Denny's (@DennysDiner) August 3, 2016
if you’re cleaning out your locker today it would be a nice gesture to leave a pancake in there for the dude that gets it next year— Denny's (@DennysDiner) May 26, 2016
kids eat free on tuesdays. aliens eat free basically whenever like what are we gonna do? they're aliens, who knows what they're capable of.— Denny's (@DennysDiner) April 26, 2016
cold weather hack: pour hot coffee in your boots— Denny's (@DennysDiner) January 22, 2016
life is an empty coffee cup after you've gulped down its youth, the remaining years a shell of a once stimulating whirlwind of potential— Denny's (@DennysDiner) September 29, 2016
if you see “gf” on our menu it means gluten free not that our food is dating, come on guys— Denny's (@DennysDiner) October 29, 2016
if u don’t treat people right it’ll come back to u in the form of that pre-ketchup water that comes out when u forget to shake the bottle— Denny's (@DennysDiner) August 20, 2016
give it up for waffles! thank you for not screaming when we press searing hot squares into your soft bodies! that would make it weird!— Denny's (@DennysDiner) August 24, 2016
if you really tried you could drink mashed potatoes through a straw— Denny's (@DennysDiner) June 9, 2016
approaching someone wearing headphones? don’t.— Denny's (@DennysDiner) August 30, 2016
approaching someone wearing breadphones? bring butter. and a concern for their well-being.
condensation is a made-up word invented to make u forget that your drink is literally sweating w/ fear knowing you’re about to end its life— Denny's (@DennysDiner) August 4, 2016
finals week tip:— Denny's (@DennysDiner) May 12, 2016
before handing in your test staple a pancake to it. couldn't hurt, right?
wait is national cheese lovers day about people who love cheese or two cheeses who've entered into a committed romantic relationship ??— Denny's (@DennysDiner) January 20, 2016
balloons.— Denny's (@DennysDiner) January 8, 2016
the emptiness inside.
fill them all with syrup.
imagine a pillow case full of chicken tenders. got it? that's art.— Denny's (@DennysDiner) May 15, 2016